Welcome to Happi.Tokyo
— where tradition meets innovation, and Japanese heritage is woven into every thread.
Japan, a country of deep cultural heritage and modern abundance, is entering a new era of appreciation for its traditional crafts.
As globalization reshapes our world, these time-honored arts are once again finding their voice.
In this spirit, we are reintroducing the traditional garment “Happi.Tokyo” as a bold new expression of Japanese style — not as a relic of the past, but as a living, wearable story. Our goal is to share Happi.Tokyo with the world, building a global community of admirers and evolving it into a brand that embodies both tradition and innovation.
We believe that design is more than aesthetics — it’s a powerful tool for storytelling and transformation. When worn, Happi.Tokyo becomes a moving canvas, turning its wearer into a living ambassador of culture. This is design with purpose — energizing people, places, and ideas.
Through the design of Happi.Tokyo, we aim to reinvigorate Japan and share its spirit with the world.
PROFILE
As a specialty maker of custom-designed Happi.Tokyo coats, we have proudly crafted and delivered over 20,000 pieces to government offices, major corporations, and organizations for events, ceremonies, and promotional campaigns.
In 2017, responding to growing demand for ready-to-wear styles, we launched the happi Online Shop — making our designs more accessible to individuals around the world.
Since then, we've introduced a variety of original Happi.Tokyo coat brands, each created with a distinct concept and design philosophy. From refined classics to playful, contemporary styles, our collections are designed to suit diverse occasions and sensibilities.
Our acclaimed Select Denim Happi series has been featured in leading department stores such as Mitsukoshi Isetan, and we continue to expand our lineup with innovative designs — including styles like Shibuya Happy, collaborative pieces like the HAPPYCOAT with JUNKO KOSHINO, and our own exclusive in-house creations.
In 2014, Surprise Creative — an innovative agency specializing in advertising and design — launched the custom-order Happi.Tokyo brand happi. The brand made its debut at the 2015 Promotional Expo, introducing a fresh perspective on Happi.Tokyo design through thoughtful fabric selection, contemporary silhouettes, refined aesthetics, and advanced sewing techniques.
Since then, happi has developed its own original collections, continually evolving to capture shifting trends and meet customer desires. At the heart of our concept is a simple yet powerful belief: “People are the billboard.” Each design is created not just to be worn, but to be seen — transforming the wearer into a walking ambassador of style and culture.
With this approach, we have redefined the Happi.Tokyo coat as a dynamic medium for Japanese promotional expression. To date, we have crafted over 20,000 original designs, commissioned by government agencies, major corporations, and organizations across diverse industries for events, campaigns, and celebrations.
We’ve developed original cotton fabrics that resist fading, alongside glossy polyester materials that deliver vibrant color and a striking sheen.
Our product innovations include a slim-fit design, waterproof treatments, reversible Happi.Tokyo coats, as well as denim and mesh variations tailored for active, sports-friendly use.
To enhance comfort in warmer seasons, we’ve introduced lightweight, breathable summer cotton fabrics.
As a custom-design Happi.Tokyo brand, we continuously push creative boundaries — redefining the Happi.Tokyo coat as a fresh symbol of Japanese style and craftsmanship.
