Collection: Shibuya HAPPY

Shibuya Ward Tourism Ambassador and Party Ambassador "Akkun" and custom-designed happi coat brand Happi.Tokyo (Surprise Creative Co., Ltd.) are proposing happi styles mainly for young people and foreigners under the concept of "next-generation happi that condenses Japanese content" and are launching "Shibuya-originated. Next-generation happi brand - SHIBUYA HAPPY -".

Akkun, who has produced many Shibuya-related events and is well versed in the Shibuya community, has been steadily working to spread Shibuya Ward to the world as a Shibuya Tourism Ambassador, and Happi.Tokyo, which promotes happi coats in various ways, have jointly developed a new happi coat called "SHIBUYA HAPPY."

The brand name "SHIBUYA HAPPY" was chosen with the idea of "making everyone happy from Shibuya through happi." Through "Shibuya-based. Next-generation Happy Brand - SHIBUYA HAPPY -", we aim to be a Happy brand that can be worn in unprecedented situations, and that is loved by people all over the world for being "stylish and cute" and "want to wear casual clothes".